Cannondale

Cycling Product E-commerce Site

Historically, Cannondale has focused the marketing effort almost exclusively on hardcore riders. The site redesign effort is help to reintroduce the brand to a broader range of riders in order to drive the business growth in 2015 and beyond. More intuitive Bike Finder system offers a better browsing and choosing the rich product categories.


Art Direction, UX, UI

Agency: Primacy, New York

This is a unique website which will require a more modern browser to work!

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